The dictionary defines "Tradition" as the transmission of customs or beliefs from generation to generation. We define Tradition as an ideal that golf isn’t just a game; it’s a way of life, where etiquette and principal are not only taught in classrooms, but learned on fairways.

For us, Tradition means unparalleled quality, customer service, and attention to detail. We use the finest pima cotton and new technical fabrics to create classic designs inspired from our golf experiences.

We offer both a private label and our own "Tradition" label. If a customer chooses to carry a private label, it should be truly unique to them. Therefore, we do not simply offer a limited selection of pre-determined label and hang tag options, which could not be easily differentiated from those sold at other golf clubs. Instead, we customize labels, hang tags, and packaging exclusively for each customer, utilizing a number of different materials and layouts to deliver a truly unique presentation.

Our Tradition branded label is a representation of our history, experience, and appreciation for the game that has had such an incredible impact on our lives. It stands for styling and quality that is not acquired from pictures and stories, but through a familiarity that comes from a lifetime of devotion to the game that we love.

As always, we continue to offer a wide selection of high quality golf accessories, such as embroidered pin flags, shoe bags, and embroidered putter covers. Our embroidered pin flags are now being carried by some of the most recognized golf courses and PGA Tour events in United States, and in a variety of facilities throughout Europe.

We hope that you enjoy our classic golf apparel and accessories on the course, in the office, or when gathering with friends at the club or in the backyard. Whether you are new to the game or already love it, we really appreciate the opportunity to include you in our Tradition.